We don’t just brand it.
We build it.
The result:Â
The Cape Town Islamic Expo launched as Africa’s premier international Islamic supplier and buyer expo, establishing itself as a consequential platform on the continent.
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The inaugural 2026 edition brought together over 7000 attendees, more than 100 exhibitors including international exhibitors spanning finance, travel, fashion, food and technology sectors. CTIE achieved significant media reach across all social platforms. The event attracted institutional stakeholders from a principal banking partner to tourism boards and established a credible Knowledge Hub programme featuring expert speakers and panelists.
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The platform’s success validated both the market opportunity and our positioning strategy, creating momentum for 2027 and beyond. What began as a strategic concept has become a consequential gathering for enterprise, entrepreneurs, and community across Africa.
Cape Town Islamic Expo
Africa's Premier International Supllier and Buyer Islamic Expo
Event Management  |  Creative Direction  | Launches |
Brand Strategy  |  Strategic DirectionÂ
We conceived, built, and scaled Africa’s first international Islamic supplier and buyer expo from strategic concept to continental platform.
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Our approach combined visionary positioning with meticulous execution across brand, strategy, sponsorship, and operations.
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There was no existing platform bringing together Muslim entrepreneurs, international exhibitors and the global Islamic economy in Africa. The opportunity existed, but the execution model didn’t.
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We developed a multi-tiered positioning that bridged commerce, culture and community. That strategy shaped everything downstream: from brand identity to sponsorship tiers, exhibitor acquisition and on-site experience. We advised on pricing strategy, visitor demographics and competitive positioning against existing lifestyle events.
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We represented the Expo directly at international travel roadshows and expos, staying close as a strategic partner through every evolution. We built the sponsorship framework, developed pitch decks and guided negotiations with institutional partners including banks and tourism boards.
Cape Town Islamic Expo
Cape Town InternationalÂ
Convention Centre
capetownislamicexpo.com
Live Speakers
International Speakers
100+Â
ExhibitorsÂ
7000+Â
Attendees
3
International
Exhibitors
1,268,006Â
Social Media Views
Brand strategy & Positioning
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Brand Creation & Visual Identity
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Concept Development
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Business Model & Revenue Strategy
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Pitch Deck & Investor Materials
Sponsorship Strategy & Proposals
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Exhibitor Acquisition & Management
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Event Planning & Logistics
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Event Management & Operations
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Stakeholder Coordination
Marketing Strategy
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Creative Direction
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Digital Marketing & Social Media
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PR & Media Relations
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Content Creation & Messaging
4 & 5 April 2026
Cape Town Islamic Expo will return April 2027
Into the WILDERNESS
South Luangwa National Park
Zambia
Brand Strategy  |  Strategic Direction  | Destination Marketing
Turning wilderness into wonder. Wonder into bookings
Mopani Safari Lodge sits inside one of Africa’s last true wild places, South Luangwa National Park, Zambia.
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We began with strategic direction. Defining how the lodge should be positioned against other safari properties in the region and building a brand strategy around what makes Mopani distinct. An intimacy with the wilderness that larger, more commercial lodges can’t offer.
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That strategy shaped everything downstream, brochures, on-site content collection and brand guidelines to keep the identity consistent across every touchpoint.
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On the commercial side, we advised on positioning for international visitors from pricing strategy to ease of travel across different visitor demographics, informed by ongoing market and competitor research.
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We represented the lodge directly at international travel roadshows and expos, and stayed close to the property as a strategic partner through regular lodge updates and stakeholder liaison as it evolved.
The result:Â A lodge identity as distinctive as the landscape it sits in.
Mopani Safari Lodge
mopanilodge.com
Zambia Tourism
Destination marketing proposal for Zambia Tourism Agency
Creative Direction  | Launches |
Brand Strategy  | Strategic DirectionÂ
Zambia Tourism Agency
Zambia Tourism approached us to develop a marketing proposal capable of putting the country on the map for international travellers. We built the strategy from the ground up assembling an international consortium spanning PR, advertising, out-of-home (OOH) advertising, and content direction, so the campaign could be delivered with genuine global reach, rather than a single agency view.
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The proposal went beyond messaging: we set out a full activation strategy, including MICE (Meetings, Incentives, Conferences, Exhibitions) incentive programmes to attract corporate and group travel, and familiarisation (fam) trip structures to get press, tour operators and travel partners experiencing the destination firsthand.
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Combined with the consortium's PR, advertising, and content direction, this gave Zambia Tourism a complete, execution ready roadmap, not just a campaign concept. The partnerships and on-the-ground programming needed to deliver it at an international scale."
Zambia Tourism Agency,
Lusaka,Â
Zambia
zambiatourism.com
The result:Â A lodge identity as distinctive as the landscape it sits in.